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1. Bookmarks: 0 Measure Ppc Advertising The efficiency of any program, plan or campaign is known by the results it achieves. The result of a PPC advertising campaign would be to increase the sales of the products/services it advertises. It is said in Quality Management, “If it can’t be measured, it can’t be achieved”. So the advertiser would have to measure the results to know the success of his program and therefore to take actions based on that.

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